I have reached the end of my coursework at BU - it's alittle bittersweet for me. I've enjoyed the educational experience and the mental challenge. However, I won't be missing the weekends and long nights. It will be nice to be able to see my son again and have dinners with him. I look forward to it.
This particular presentation is interesting because it doesn't seem like alot of research went into it, when in fact there are tons - 3 pages of resources to be exact. Marketing research was more than just googling up information - I went through databases as well as academic literature to find and retrieve competitor information, market share data and trends. The case provided results from an online survey, we used SPSS to redact data - using frequency counts, correlation, ANOVA, regression, factor analysis and cluster analysis. The charts attached were created with information retrieved via analysis. This was a real interesting class, one of my favorites. I'll never think about a survey the same again and will forever question the bits of information we are all occassionally given from 'studies'.
Wednesday, October 16, 2013
Thursday, December 13, 2012
My heart broke reading about this little boy, Ty Campbell. After suffering a rare type of cancer, he passed away shortly after his 5th birthday! I thought this would nice to share and for us to read on those days we feel like we can't take our children and life is hard. We can be humbled by the fact that there are people out there who have lost their children and wish to have one more hard day.
Sunday, January 29, 2012
The following video was published by myself and my fellow BU colleague, Erik Barfield, we discuss Ford's use of Social and Viral Media in 2009 as part of our E-Commerce class on Social Media.
I'm sure that most of my BU colleagues would agree, this assignment was filled with challenges, but for me was an enriching experience - outside of learning about the use of social media in e-commerce. I was exposed to voice recording on power point, then timing it (poor Erik was probably tired of my voice, he worked on the sequence last night - he's probably saying thank goodness for text messaging) and then there was figuring out ways to post it to You Tube. We are proud of presentation and hope you enjoy it!
We'd love to hear from you and look forward to discussions. Paula